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BMW Motorcycles of Louisville has recently been acquired by the Martin Group which is based in Bowling Green, KY. Learn more about us at www. MartinGP.com. Along with new ownership comes a new location and a new crew in sales and parts. What did not change is the group of factory certified technicians that serviced your bikes on Breckenridge Street. In fact, we've added more specialty tools, more parts inventory, a new diagnostic computer and a $4,000 tire balancer! Ask about our Dyno Machine!
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The credibility of our service department is absolutely astounding. Specializing in stock and high performance BMW, we are equipped to make your bike suitable for you and your taste. We have top factory-trained technicians on duty during all business hours. We honor all warranty work and favor any recalls. We accommodate any type of problem that may arise with your motorcycle in an efficient, precise, and timely manner.
The values presented on this site are for estimation purposes only. Your actual payment may vary based on several factors such as down payment, credit history, final price, available promotional programs and incentives. Applicable tag, title, destination charges, taxes and other fees and incentives are not included in this estimate.
At BMW Motorcycles of Louisville we will do our best to get the best financing available for your dream BMW motorcyle. If you've decided you want to finance your new motorcycle, you're not alone. Seventy percent of motorcyclists finance their bikes. With a minimum down payment and approved credit, you can arrange credit financing with us and get out on the road a few hours after picking out your bike.
Try it before you buy it! Sure it looks great in the show room, but do you like how it rides? At BMW Motorcycles of Louisville we believe your satisfaction is the most important part of your purchase. Feel free to test out a few models whether they are new or pre owned. Regardless of your riding experience, what you have driven in the past, or if you have any questions please feel free to contact our BMW sales manager, Mitch Lanham, at (502) 634-1340 about your next test drive.Regardless of the duration of the demo ride, in most cases our prospective buyers know within the first 5-10 minutes that this is the BMW motorcycle they want to take home.
Reviews (17)
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Mark Y.
Jun 21, 2022
I initially left a five star review after buying a 2022 BMW S1000R because the two salesmen I worked with were great, as was the service department when I brought the bike in for it's initial service, but after dealing with the GM the past week and a half, my mind completely changed about this dealership. I don't leave many reviews and don't like to leave negative reviews at all, but after being told multiple times that something would be done only to have it not be, and then to receive no explanation after sending a lengthy message explaining the inconvenience this had caused, I wanted to post this as a warning to others. I had intended for this to be a place I came back for future services as well as bike purchases but now I'll be going someplace else.
Timothy Overall
Jun 14, 2022
Hat's off to Matt (MGR) and his Louisville Harley-Davidson teammates, on Arthur Street. I have to Spotlight my Salesman James. First off, he wasn't pushing or being annoying like some Salesperson can be. He casually came over and introduced himself and asked what i was looking for. I told him a Street Glide ST. He was as professional and patient throughout the entire experience.

Nonetheless I left with the Street Glide ST. His customer service was impeccable. This guy delivered my Motorcycle to me in the absence of their normal delivery person. What Salesperson would do that. Thats unheard of as far as that goes. If you're ready to purchase a new or used bike, go see James. I promise you'll get that same level of Professionalism and Respect as I did. Let's Ride!
Norton Hazard
Jun 11, 2022
They were very professional! Damon Rush went above & beyond to make our experience fast & easy. A great place to do business with.
Matt Mantooth
Apr 25, 2022
Matt in sales just sold us our first BMW. Very friendly staff from sales to service to finance. Very happy with our experience. Never realized BMW made a bagger. I love it!
Jamie Wease
Apr 24, 2022
James was absolutely wonderful! He got us on the bike my husband always dreamed of having. Got the part we needed, and had it delivered! Was wonderful experience!
Thomas Harman
Apr 20, 2022
Everyone was absolutely fantastic to work with. I've been to just about every dealership in town and none of them had the same level of customer service as they did here. I'd recommend checking the place out, even if you aren't looking into getting a Harley. Dealer even called to ask how the ride home was. Easy 5 stars, and thanks to James for getting me on my new bike
Marcus Barnes
Feb 21, 2022
These guys were extremely kind and helpful. They were super quick with my transaction BC I had to work that evening! Highly recommend using these guys for all two wheel needs!
Dave Carew
Feb 14, 2022
Just bought a BMW through Matt Carpanini and was a very good experience. No pressure and we never felt rushed. Good guy. Definitely recommend them.
Thomas Benningfield
Dec 29, 2021
Excellent customer service. Extremely knowledgeable staff. Great selection. Competitive prices. What more could you ask for? Overall 5-star experience. If you're going anywhere else, you're doing yourself a major injustice. Thanks Matt!
Fausto Sarmiento
Dec 29, 2021
When Lance picked me up from the car rental lot so I could ride home on my new bike, I was hopeful this would be a great experience. Lance is a fine sales agent, but wow - the managers and finance department at this dealership are awful! Go elsewhere! The finance managers lied to me about the program they were signing me up on, another manager LIED TO ME ABOUT A DEFECT ON A NEW motorcycle, and then, to add insult to injury, overcharged me for a t-shirt!

I purchased my new BMW motorcycle in AUGUST and I am still waiting on them to obtain a paint code so they can supply me with a new tank cover to replace the defective tank cover they LIED to me about when I purchased the bike new! They provide BS reasons for not being able to supply a paint code and will likely supply with BS reasons to you for not being honest with a transaction you may have with them.

These are great bikes but this is far from a great dealership. I have been riding since 2004 and a BMW enthusiast since 2007 - even past President of the KY Chapter of the BMWCCA - and this is by far the worst transaction I have ever had with anything that bears the BMW roundel on it. Go elsehwere to buy!
Kevin Korte
Dec 25, 2021
BMW was willing to do whatever I needed on the used bike that I needed service on. Their sales staff were accommodating and pleasant!
Cannon Wonderlich
Dec 17, 2021
Great selection of bikes and great customer service. matt sold me my bike and was a great help all along the way. cant recommend this store enough
Mellio
Nov 17, 2021
I came from Lexington for BMW parts. Friendly staff and great showroom. Lots of nice toys to be had here from both brands.
Charles Schreiber
Oct 12, 2021
Great service, they went above and beyond trying to locate parts, gave me a ride to get rental vehicle. Mark and Shane super caring helpful guys Excellent service. Chuck from Wisconsin
Mary Webster
Jul 20, 2021
The purpose for our stop was to inquire about the motorcycle driving/safety course offered for my son and myself. We spoke with Lance you actually took the time to explain the process where we could take the test and how it works. He showed us a few bikes and was extremely knowledgeable. I would definitely recommend this store and staff if you're in the market for a bike.
Andrew Kinee
May 22, 2021
I had a great experience with BMW Louisville. This was my first motorcycle purchase ever. Go see Lance if you want an exceptional buying experience. The whole team was very understanding and accommodating of all my newbie questions. Zero pressure to buy a bike. I bought a new BMW F 750 GS. After 3 visits. Lots of thanks to the whole team at Harley BMW of Louisville!
Bradey K.
Apr 01, 2012
I recently purchased a used motorcycle from this dealership. They are very professional. Everyone seems to care about you as a customer and a rider. They made suggestions to me on motorcycles which would fit my riding style while staying within my budget. Good amount of riding gear, helmets, boots in stock. I have not used their service or parts services at this point. My salesman was William and he was great.