Get Quotes Contact Us Sign In
Website
Call
Mazda Seacoast Only the best-maintained late-model vehicles make the Mazda Certified Pre-Owned (CPO) vehicle cut. To be eligible, they must pass a rigorous 160-point inspection. From major to minor components, each vehicle is scrutinized and tested. Seacoast Mazda is dedicated to providing great prices and great service to all of our valued customers.

Located in beautiful Portsmouth, NH, our dealership sells new Mazdas, certified pre-owned Mazdas, and pre-owned vehicles. We are a trusted automotive resource not just a vehicle retailer.
Services
We have served the Portsmouth area for many years, along the way forming many great relationships. To those o f you that we know, we're glad that you're here. To those of you visiting for the first time, we hope to get to know you better. It's not all about selling cars here at Seacoast Mazda - it's about being a valuable member of our community.
6/1/2021 - 9/30/2022 See dealer for complete program qualifications and details. Residents residing in qualifying regions of the United States. Current Mazda owners. Current vehicle trade-in or lease termination is NOT required to participate. This offer IS transferable within household, must live at same address.
Every Mazda is engineered with the driver in mind. And nowhere is that clearer than in the MX-5 Miata. When working to achieve its near perfect 50/50 weight distribution, we made a point to take our measurements with a driver behind the wheel. The MX-5 Miata's storied handling doesn't start with a spec sheet.
Drawing from the purity of the MX-5 Miata Roadster, the MX-5 Miata RF connects car and driver with elegance and ingenuity. Its Skyactiv-G 2.0 engine delivers 181 hp and 151 lb-ft of torque to create an ideal power-to-weight ratio. The placement of this engine helps the MX-5 RF maintain a nearly perfect 50/50 weight balance.
Reviews (33)
Write a Review
Carrie Keely
Jun 11, 2022
I have never had such an amazing experience with a car dealership. After weeks of searching for the perfect car with no luck I came across their website. From my first call with Austin to purchasing the car from Brian I was impressed. Everyone that works at the dealership was friendly, knowledgeable and a pleasure to work with. I highly recommend checking them out! I am so glad I took the trip to Seacoast Mazda.
Elizabeth Alesio
May 20, 2022
I have never had such an effortless & enjoyable experience purchasing a vehicle before. Seacoast Mazda was amazing to work with. The dealership manager Ryan was knowledgeable, quick to respond & accommodating. Jay took the time to patiently show every detail about the vehicle's options & how it functioned. I will highly recommend this dealership to any and all friends/family. This is the third vehicle I have purchased/leased from this dealership and will definitely return in the future,
Allie McHugh
Feb 25, 2022
Austin did a fantastic job finding the right car for me, he and the Mazda Team did all they could to get the prices & finances that I asked for. I very highly recommend Austin & Seacoast Mazda. I left there very happy and I couldn't be more grateful for such an easy and amazing experience! I will definitely be back in the near future!
Joe Carpentier
Feb 23, 2022
This is our second Mazda from Seacoast. Ryan was a salesperson when we bought our first, and because of the great experience we had with him him and the team at Seacoast, we have gone back every time when shopping for a new vehicle. Ryan is now the general manager and he still recognized us after selling thousands of cars to other customers. His honest no BS approach to sales is evident with the way the team runs there. Brian the salesperson that sold me my new CX-5 was laid back and I never felt any pressure, so ask for him if that's the approach you prefer. If Mazda keeps making great products, I will be a lifelong customer at Seacoast.
Ashley Conary
Feb 13, 2022
My husband & I couldn't have had a better experience! Austin was on top of everything and made sure we were happy and got exactly what we wanted! He got us into a brand new 2022 Mazda cx-30 & we absolutely love it. We will definitely be back to see Austin for anymore cars we get! Ryan was also amazing to work with- he was very friendly & professional and made the process of paperwork easy! Thanks Ryan!
Rob D.
Jan 27, 2022
I can really only speak of the service dept, but Joe is beyond professional, nice, attentive. I did not purchase my CX 5 here, but live in the area and have serviced it here for years. They take the cringe out of going to the dealership. They are in the midst of a much needed major reno, and hope they keep that small dealer vibe. Don't hesitate to bring your Mazda here, and if you ask for Joe, know you are in good hands.
Julia Pruszak
Jan 17, 2022
I came to Seacoast Mazda in hopes of purchasing my first (self owned) vehicle and couldn't have asked for a better experience! Jay was the best and so knowledgeable about the vehicles and knew exactly what I was looking for! Got a GREAT deal and the entire process was so smooth and I walked away with my perfect vehicle the same day! So thankful for his/the team's help and couldn't recommend them enough!
John P.
Dec 23, 2021
Scum bags. Don't buy from these people. They will do anything not to service your car correctly.
Luke Fox
Dec 23, 2021
Taylor was my salesman and he was awesome! Very efficient and proactive! I would highly recommend dealing with him! The finance manager was I believe John and he was fantastic to work with as well. I had shopped around a few dealerships and they were easily the best!
Beth Murray
Oct 13, 2021
Seacoast Mazda was the BEST car buying experience. Great staff, so friendly, not pushy, never rushed & everyone was so helpful. I will NEVER shop anywhere else for a car again & I hope that all of my friends & family will follow. Thank you to Taylor who made the experience so effortless. You made my Daughter & I feel like we belonged, like we have been coming there for years, but it was only our 1st (of many) visits to Seacoast Mazda. Thanks again for EVERYTHING Taylor. Oh & by the way, she loves her new SUV.
Jasmyn Dobe
Oct 10, 2021
I had went to 2 other Mazda stores prior to coming here and was unable to find the car I was looking for due to inventory shortages. I called this place yesterday 11/02/21 and spoke with Austin regarding a vehicle I was interested in and he let me know they had it in stock. I was travelling from Manchester and to help save me the travel, in case I didn't like the vehicle, he sent me pictures prior to going there.

Once I got to the dealership to check out the vehicle in person I was greeted by another sales rep named Jay (Austin was delivering a vehicle to another customer at the time). He was very friendly and informative throughout the whole process and was able to answer any questions I had. He took the time to show me every feature of the vehicle and make sure I understood the technical aspects of it all. Jay was able to work his magic and gave me a great offer for my trade in which helped me get to the payment I was looking for and I walked out with my new car the same day!

This company is very honest and customer driven which is hard to come by. I highly recommend going through Seacoast Mazda for your next vehicle and will be spreading the word of their great services and customer care. Thank you Austin, Jay and Nick!
Una Stenerud
Sep 29, 2021
I had the absolute best experience leading my new Mazda! First let me say that I absolutely hate shopping for cars and dealing with pushy salespeople. But this dealership changed all that for me! Taylor, my salesman, made the whole experience easy as well as enjoyable! Each person I met in the office was so nice and then proceeded to call me by name.

I totally enjoyed speaking with everybody and will absolutely be returning here when my lease is up to purchase my car. I LOVE my new car as much as I enjoyed making the deal! I also very much appreciated learning all the features in the car! Thank you so much, Taylor and Seacoast Mazda!
Lori Gaudreau
Sep 22, 2021
I started seriously looking for a car in the last couple of weeks. Came across a 2017 Nissan Rogue for sale at Seacoast and reached out to see if it was still available. Brian responded not only with an email, but with a video walk around of the car as well. I loved that! I drove down the next day, not necessarily to purchase right away, but definitely to test drive the car and chat about my options, since I was already pre-approved for financing through my credit union.

Long story short. well, shorter at least haha. loved the car, and worked with Brian and Nick to get an even better interest rate than my credit union was offering. I drove home in a new car and couldn't be happier with the whole process. I had read a lot of excellent reviews of the dealership, and I 100% agree that they are super to work with. Highly recommend!
Lori McGarrell
Sep 19, 2021
This was the easiest dealership I have worked with, with absolutely no pressure from the sales team. Austin Elliott was professional and efficient but also made sure that everything was covered at the best price. Austin answered all my questions and even continued to answer them days after he made the sale. I recommend anyone to purchase a car from Seacoast Mazda and I highly recommend Austin Elliott.
Olivia Bisset
Aug 31, 2021
Taylor in sales made my first time buying a car super easy. From the moment I walked in I was treated kindly and given very fair prices especially during this market. I have been to many different dealerships looking for cars and the service I received here was unlike any other. Thank you Seacoast Mazda & specifically Taylor for your gratitude and awesome service!
Beth L.
Aug 17, 2021
We went to look at a car in Sunday I had a few questions so I asked a random question and got a fast response from Taylor! Went down Monday abs we bought the car the Mazda CX-5 amazing! Taylor took the time with us to figure out the perfect car! He was honest abs patient. He even end over every detail of the computer stuff (as we aren't very smart in that dept )! Taylor rocks and so do all the other staff at seacoast that is so much!
Sue M.
Aug 16, 2021
I don't usually post reviews but in this case I wanted to let other customers know about the awesome experience I had at Seacoast Mazda a few weeks ago. I came in later in the day on a Saturday after scheduling an appointment not realizing it was at 8:00. Even though I was later than expected they were able to get my car in and figure out why the check engine light was on.

They also noticed another problem (serpentine belt) during the complimentary 160 point inspection and luckily had the part on hand to fix while I waited. Top notch service! It was pricey but I know my car has genuine Mazda parts and it was fixed correctly plus they saved me money in the long run by catching the problem before it broke down and became a bigger problem and would have been much more expensive.

My car feels brand new again! I was actually thinking of trading it in and getting something newer when I was there. Now that it is running so good I will keep it for now. Every person I ran into there was very nice, the sales staff were great and answered every question I had as I looked around. I did not feel any pressure whatsoever from anyone to buy or trade in my car as I have in the past.

To put the cherry on top I received a call the next day from the manager (I believe) John who left a message thanking me for my business. I can't say enough positive about my overall experience there. I actually read reviews prior to going and the positive reviews are why I went
J. P.
May 20, 2020
Seacoast Mazda keeps spamming me with emails even though I have NEVER been a customer and live more than a thousand miles away. aI have asked them REPEATEDLY to remove my name from their list but keep getting their junk email. Seacoast Mazda is an EMAIL SPAMMER and should be fined!
John D.
Feb 18, 2020
Made things happen. Decent deal and was not pressured. Told them what I wanted and they made it happen. Took all day but left with a car that same day. No complaints.
Bonnie L.
Jan 30, 2020
Excellent dealership from start to finish. We were greeted at the door by Taylor Sullivan sales consultant. Test drove a new Mazda CX-30 with Taylor and after the test drive I felt completely informed about the dealership and the vehicle. Fast forward, I ended up purchasing this vehicle. I have purchased many many vehicles and this is the first time I felt completely comfortable from start to finIsh.

I never felt pressured and I felt that both Taylor and this dealership were open, honest and transparent throughout the process. I like I was more than just a sale! I wholeheartedly and without hesitation recommend Seacoast Mazda and my expert sales consultant Taylor Sullivan!
Debra B.
Oct 30, 2019
Just left this awesome car dealership. I have never been to a car dealer whose service department was so honest and friendly. I'm definitely purchasing my next Mazda here. Btw my Mazda 3 has been a great car
Sarah F.
Jul 16, 2019
I had the BEST experience at Seacoast Mazda. I kept waiting for the other shoe to drop but everything was so smooth and absolutely no pressure, not even with the finance manager for add-ons. There were very minimal sales tactics involved at all. Ryan and Joe were the NICEST guys to work with and I can honestly say this was the first time buying a car was an actual pleasure.
James G.
Apr 20, 2019
Purchased a used CX-5 from Seacoast Mazda, entire process was easy and they worked with me on the price. Michael was our salesman, he was always courteous and professional and took time to answer all our questions. Finance manager was organized and there were no surprises when we closed the transaction. We will definitely consider buying again from this dealership.
Wray W.
Feb 23, 2019
I have used the service department for 8 years. They have been so good that I bring all of my cars here for service (a Mazda, Chrysler, and Ford). The rates are competitive with small shops and blow other dealers away. I completely trust their recommendations and work. The service manager got to know my cars and me, so I felt like they look after me and my cars like they are their own.

I recently moved to Florida, but I am still bringing my car in for service when visiting the area. It is a small, older building which I think keeps the costs down compared to the big flashy new dealers. The owner is always around, walking the floor and talking to customers. My big problem is now trying to find someone in Florida that can recreate this great experience.
Christine Y.
Jan 13, 2019
My Mazda had a 2018 Takara airbag safety recall and another recall from 2015. I was put in touch with Seacoast Mazda. I was initially set up for a December 27 appointment. All of my information was taken during that call. I later received a telephone call inquiring what I was bringing my car in for and I was told that I needed to reschedule. I rescheduled to January 3.

I was instructed to call in January 2 to find out if a rental car would be available for me to use while my car was being repaired. I called on January 2 and spoke to JS. He had no information on me in his computer and stated that I did not have an appointment. Rather than going back and forth, I set up another appointment for January 9. On January 9 I dropped off my car and soon after doing so, I received a phone call stating that there were a several significant issues with my car and that my recall repairs could not be performed until some of these other issues were repaired. Hesitantly agreed to pay $500 in repair costs in order to get the ball rolling on the recall repairs, I picked my car up late that afternoon.

My car was shaking and shimmy-big terribly and making noises I never heard from it before. Called Mazda to report this and rather than listening, they were defensive. Brought my car back for fourth time to have these issues addressed. Mechanic rode in my car with me and identified and repaired the issues. I am grateful for him helping resolve the issues but overall this was a frustrating experience.
Joe G.
Feb 07, 2018
Ryan and the rest of the team at Seacoast Mazda were a pleasure to do business with. Compared to other dealerships, they're on the small side which I believe is a huge positive. The showroom was quiet. It didn't feel like a rushed atmosphere. When I arrived, Ryan had the vehicle I was interested in all ready to test drive. He answered all of my questions and covered pretty much everything.

The price of the vehicle was extremely competitive and I received a fair offer for my trade. The entire process from the test drive through financing was smooth. I traded in my vehicle and purchased a CPO CX-5 in just under three hours. If you're in the market for a new or CPO Mazda, I highly recommend paying the team at Seacoast a visit.
Han J.
Dec 24, 2017
They laugh at your email inquiry and your name and lie about not getting the full email. Buyers be aware. There are plenty of nicer dealerships with potentially better quotes near the city.
Will P.
Sep 12, 2017
First Mazda is a little known and underrated brand. Have had 3, 2 from this store. The only real negative is it is not easy to sell when you are ready to change because it is such a small market share. Sounds pretty good right? Why the rating? After several dealings with John, the service manager I would avoid this service department at all costs.

If you have ever dealt with a big city sleasy auto dealership you know that awful feeling of dread. This is what you will face at this location. Double talk and lack of trust repeatedly warrant this warning. Good luck.
Shaun S.
Apr 29, 2017
Went there today to discuss my end-of-lease options with one of their salesmen. I spoke to John (JP) Brown on the phone a few days earlier to schedule the appointment, he immediately came off as courteous and willing to help, even though he has not been with the company very long. The day I went to the dealer to meet with JP, I immediately received the same exceptional customer service I received over the phone. JP is incredibly friendly, polite, and professional even when he himself could not answer some of my questions.

For those moments, I dealt with Ryan McGuire, equally amicable and professional. Being from another state, I was initially weary of dealing with a dealership I'm unfamiliar with, but the interactions with both employees made the situation immediately comfortable, transparent, and simple with exceptional customer service and attentiveness so inordinate to the industry. I'm a salesman on and off myself and understand the expectations left on these people.

To treat customers as commodities rather than people. You don't get that feeling here. Even though I ended up deciding to buy out my lease which would entail taking my money to the bank and not the dealer, these guys remained faithful to customer service through the entire process. I am rarely compelled to write reviews for people who are only doing their jobs, but people like JP and Ryan do more than that and deserve the utmost recognition.

If you want to do business in a casual setting without the intimidating or rushed tactics of the typical salesman, go to Seacoast Mazda and talk to these guys. They truly inhibit the right way to business and this review is the least I to show my appreciation for that.
Kristen T.
Mar 31, 2017
I came in to look and test drive back in November and met Ryan. He was great! No pressure, very upfront and honest about all of my questions and concerns. I let him know I was in the early stages of deciding and he never bothered me! I came back this week, settling on the CX-5. I came in with a competing offer from another dealership that I had found online.

He was very honest with me, that it was a great deal and, if valid, I should go for it. He also clued me in to the possibility that this was a bait car. I went home and called the dealership, and yes, it was a bait car! Needless to say, I immediately filed a bad review for that dealership and texted Ryan that we had a deal. I can't say enough great things about my experience.

I went in, ready to walk out, solely due to past car-buying attempts. I had absolutely nothing to worry about! You know when you get a good vibe and click with people? That's what my experience was all about! Ryan handed me off to Rob for the final paperwork and we hit it off so well, discussing world travel, exchanging travel tips, art info, etc. All-around great people! There was never any pressure for any extra bells and whistles or extended warranties! I love my new car! Thanks to Ryan and everyone there!
Amanda D.
Mar 05, 2016
I had an excellent time getting my new car at Seacoast Mazda. Matt is awesome. He's honest, helpful, and really cares that you get the car that works best for you. He's also just really cool to work with. He helped my Mom get a car too - she's the one who told me to go see him. I got my last car at Seacoast Mazda ten years ago and I am so happy with my new Mazda. Go there, you won't be disappointed. Best cars for the price and great people who work there.
Joe R.
Jun 15, 2015
*This review is strictly for the service department.* I have been going to Seacoast Mazda in Portsmouth, NH for many years, and there is a reason why. The service is great, and the employees are always honest with you. They have gone through a couple staff changes over the last several years, but the staff in place now is phenomenal. They have always offered a loaner, and are always quick and efficient when waiting. I would highly recommend!
Kimberly S.
Jan 11, 2015
After viewing their inventory on their website I made a web inquiry about a Mazda I was interested in. I currently own a Mazda and know for 100% certainty that I want another. I received call from Rob Herring on Tuesday, he answered the questions I had about the car and I proceeded to set-up an appointment to drive the car the coming Saturday. I had to drive about 40 miles and when I was almost there I saw that I had a call from him.

I returned the call and he asked if I was still coming for the appointment. I told him that I was on my way almost there. I arrived about 15 minutes later and when I came in I was greeted by a salesman. I told him I was there for an appointment with Rob. He told me he could help me and asked me what I was looking for. I told him that I had set up an appointment with Rob to test drive a car and that I had just spoken with him a few minutes prior.

He said that Rob had left on a test drive. He attempted to locate the car after about 15 minutes he came back saying they didn't have the car. He told me they could order it. I said I want to see something and drive before buying it. He then told me they didn't have any new Mazda 3s in the soul red only used. I told him never mind that the whole experience was leaving a bad taste in my mouth.

If you make an appointment have the decency to cancel or call and say I will be working with someone else. Also your website inventory should match what's on your lot. The lot is very small and seems like the online inventory is rather large.