Car Dealers in Santa Cruz, CA

Comprehensive list of Santa Cruz, California based new and used car dealerships.

Business Listings

Here at the Ocean Used Car Center we currently have assembled a staff of hard working specialists committed to finding the correct vehicle that finest fits our client's requirements. We pride ourselves in delivering for our clients a hassle free and fun environment for their new or used vehicle purchase. Your satisfaction is our aim.


Specialized Auto has been servicing the city of Santa Cruz & the surrounding countryside for over fourteen years! Our facility supplies best quality Saab, Volvo, Mercedes-Benz, BMW, VW, & Audi services with a individual touch. NEW! - We now have two locations to service you! Our 2nd location has the capability to handle your fleet service requirements.


Optimal Auto supplies quality vehicles for sale. We stand behind each auto we sell and we provide extended warrantees on most vechiles. See how Nate Smith's Optimal Auto Care is doing its part to aid protect our environment.



It's fast, safe and secure, and will enables us to find the very highest options for you. We deliver the deals others only talk about throughout Northern California, from San Jose, Santa Clara, Menlo Park to Capitola, Scotts Valley, Salinas, Watsonville, Seaside, and Monterey. We're always looking to expand our Toyota Pre-Owned inventory. Your current Toyota could be worth a lot more than you think!


+ Sport Rider Magazine features the S 1000 RR and K 1300 S in the September Issue. + BMW announces pricing for the S 1000 RR.


Watsonville Auto Center is Santa Cruz County's original auto row, featuring 5 friendly used and new vehicle dealerships, providing 11 new car brands and more than 1000 priced right vehicles in one place. Visit our dealers' websites to search their used and new inventories, schedule a service appointment and buy parts.


If you do not already know us, you'll find that we're very different from other car dealerships you have visited in the past. There are no commissioned sales people, and no games. We have been selling premium quality pre-owned sports, luxury, and special interest motorcars in Silicon Valley for over three decades, and more than 90 percent of our clients are referrals.

  • I could not find the 6th stars for the service.this is my 4th cars, i am buying at their

We look ahead to seeing you in our Dealership, and we hope the information on our Web site will assist you get to know us better.