Business Details
50+ Years
experience
Your Trusted Harley-Davidson Dealership in El Paso, TX
Barnett Harley-Davidson has been a cornerstone of the El Paso community since 1961, when Sherman Barnett first entered the automotive industry. Our journey began with Yamaha of El Paso, where we achieved national sales leadership twice before transitioning to Harley-Davidson in 1977. Over decades, we've grown from a modest dealership to the world's largest Harley-Davidson facility at the time of our 1996 relocation. Our family-owned business has maintained a relentless focus on customer satisfaction, evidenced by our Chairman's Award recognition from Harley-Davidson Motor Credit and industry-leading service department performance.With a legacy of innovation, including pioneering the first Harley-Davidson corporate-designed store and launching an international enthusiast magazine, we continue to set standards in motorcycle sales, service, and community engagement. Our team combines generational expertise with cutting-edge service capabilities, offering an unparalleled inventory of new and pre-owned Harley-Davidson motorcycles. We remain committed to preserving the joy of motorcycling through extensive customization options, exclusive programs like our Fly and Ride initiative, and a calendar of community events that celebrate motorcycle culture.
Services
Motorcycle Sales
Service Center
Parts Department
Customization
Event Hosting
Details
- Year established: 1961
Highlights and features
- We offer the world's largest selection of new and used Harley-Davidson motorcycles
- Our service department ranks in the top 1% for warranty performance
- We provide exclusive Fly and Ride programs with travel assistance
- We have 28-point certification for all pre-owned motorcycles
- Our team includes factory-certified master technicians
Associations and certifications
- Harley-Davidson Motor Company
- Chairman's Award from Harley-Davidson Motor Credit
What people say
Largest selection
Expert technicians
Great events
Certified bikes
Family-owned
Services
Motorcycle Sales
We offer the world's largest selection of new and pre-owned Harley-Davidson motorcycles with up to 500 bikes in stock. Our inventory includes all model families with immediate availability of desired colors and configurations. Certified pre-owned motorcycles undergo a 28-point inspection process to ensure quality standards.
Service Center
Our factory-certified technicians provide expert motorcycle maintenance using genuine parts and advanced diagnostic equipment. The service department maintains top 1% industry performance metrics with comprehensive warranty support and final quality checks before vehicle return.
Parts Department
We supply genuine Harley-Davidson parts and accessories through our extensive inventory. Our team assists with part identification and offers online ordering capabilities for convenience. The department maintains strong relationships with manufacturers for special order items.
Customization
We provide full customization services to personalize motorcycles at the time of purchase. Our team implements client specifications for paint, accessories, and performance upgrades. This includes coordinating special orders and ensuring proper installation before delivery.
Event Hosting
We organize and host motorcycle-related events including bike shows, concerts, and charity rides. Our calendar features regular community gatherings that promote motorcycling culture. These events include manufacturer-sponsored promotions and local enthusiast meetups.
People
Priscilla M. Barrios
Parts and Service Director
Overseeing parts and service operations with extensive industry experience, Priscilla ensures efficient departmental coordination and customer satisfaction through effective team leadership.
Sergio Aguilar
Master Technician
Factory-certified master technician with Harley-Davidson PHD certification since 2014, bringing specialized expertise in motorcycle diagnostics and repair techniques to our service department.
Hector Martinez
Advanced Technician
PHD-certified technician since 2017 with specialized training in advanced motorcycle repair systems, contributing to our department's top-tier service quality metrics.
Chris Silva
Service Advisor
Experienced service advisor coordinating customer needs with technical execution, ensuring clear communication and satisfaction throughout the service process.
Mark Barnett
Owner
Second-generation motorcycle industry leader with decades of experience, overseeing dealership operations and maintaining family commitment to customer satisfaction and business growth.
Questions
What motorcycle brands do you sell?
We exclusively sell new Harley-Davidson motorcycles and maintain the largest inventory of pre-owned Harley-Davidsons in the Southwest.
Do you offer motorcycle financing?
Yes, we provide financing through Harley-Davidson Motor Credit and have received multiple Chairman's Awards for our financing services.
What service options are available?
Our service center offers maintenance, repairs, customization, and parts installation with factory-certified technicians and genuine Harley-Davidson parts.
Are there customization options for new bikes?
Yes, we offer full customization at purchase including paint, accessories, and performance upgrades to meet your specific preferences.
How can I schedule service?
Service appointments can be scheduled through our website or by calling our service center at (915) 504-6102.
Do you host motorcycle events?
We regularly host bike shows, charity rides, and community events featuring concerts and motorcycle-related activities throughout the year.
Videos
Reviews (7)
Senaida Acosta Hidalgo Halcon
Jun 21, 2022
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My Older Sister rides so she wanted to stop. She got gifts for herself & friend. She said that was the biggest Harley Davidson store she ever been in. She really loved it. She has 2 Harley Davidson Bikes of her own.
Stuart Gimble
Jun 12, 2022
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Thank you to Paul Westbrook for being the best Harley salesman/expert while selling me my awesome motorcycle. You were honest and kept it real with me during the entire process. I look forward to working with you again in the near future when i purchase a bigger motorcycle!
Steven P.
Jun 04, 2022
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Not a good experience! I had a 15K service on my vacation. I rode about 100 miles and started to get oil splatter on the right saddlebag. I took it to a Harley dealer in San Antonio, Tx, and they had to drain a quart of oil because it was overfilled. Rode to Mississippi and more oil splatter. The O rings for the breather were coated with silicone. It cost me about $95.00 for the repair. I called Barnett Harley and told them they should pay my cost for not doing the service properly.
They asked for a copy of the invoice, I sent it to them, and they ignored me. In my opinion, this place is the worst place for service. I will stay away at all costs. Harley Davidson Corporation should look into this dealer and do something about them. They should stand behind their work like other Harley dealers.
They asked for a copy of the invoice, I sent it to them, and they ignored me. In my opinion, this place is the worst place for service. I will stay away at all costs. Harley Davidson Corporation should look into this dealer and do something about them. They should stand behind their work like other Harley dealers.
Cristal Serna
May 28, 2022
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I've never physically gone to the store. Will some day but I do enjoy shopping online from them. I got me a hell of deal on some riding shoes. They have a great selection online. I'm in love with my new shoes.
Teresa B.
May 05, 2022
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Barnett Harley Davidson has great deals but they in no hurry to process your order. Then messaged them and asked why still processing & told was gonna be done that day no it still in processing!
L. F.
Apr 20, 2022
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DO NOT ORDER FROM HERE! I found an item and paid to have it shipped 3-5 days. 3 days later, there was still not item being shipped. I initiated contact and didn't receive a response. The follow day, I initiated a contact again, and the item was shipped. When I received the item, it was missing TWO parts that were essential to the use of the item. I didn't receive a response the two days of voicemails and emails.
When I did receive a response, it was that they would get back with me. Another day passed and then the contact was to inform me that the item is no longer available. I could have purchased this item from one of five locations in the meantime, and now I was left without the item. The item was returned and confirmed as received and it still took two additional days for a refund. I didn't get a full refund, because they refused to refund shipping. What's the worst part? Losing $$ paying for shipping that still didn't get me the item in time? Still not having the item because it is no longer available? The time spent? Nope. The worst part is supporting Harley Davidson and having THIS be the "customer service" the receive.
When I did receive a response, it was that they would get back with me. Another day passed and then the contact was to inform me that the item is no longer available. I could have purchased this item from one of five locations in the meantime, and now I was left without the item. The item was returned and confirmed as received and it still took two additional days for a refund. I didn't get a full refund, because they refused to refund shipping. What's the worst part? Losing $$ paying for shipping that still didn't get me the item in time? Still not having the item because it is no longer available? The time spent? Nope. The worst part is supporting Harley Davidson and having THIS be the "customer service" the receive.
Candice Godbold
Mar 18, 2022
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I think one of my favorite things about the Harley life is checking out the different stores, and this one is worth the trip. The staff is friendly and knowledgeable and the selection is expansive. Thankfully, we didn't have to use the service department this trip, but I'm sure they're amazing too. Be sure to grab a shirt for yourself and a souvenir for those you want to make jealous of your adventure to Barnett's.
