Business Details
Your Trusted Subaru Dealer in Allentown, PA
Becker Subaru has been a trusted automotive partner since the 1970s, rooted in a legacy of community service and customer satisfaction. Our team of ASE-certified technicians and experienced sales professionals delivers expert vehicle care and personalized service. We prioritize employee well-being to ensure exceptional customer experiences, reflecting our commitment to quality and integrity. With a focus on Subaru's renowned reliability and all-wheel drive technology, we offer new and certified pre-owned vehicles tailored to diverse needs.Our dealership actively supports local initiatives, including education programs and pet adoption events, reinforcing our role as a community anchor. Recognized for industry excellence, we maintain state-of-the-art facilities and transparent pricing to build lasting customer relationships.
Services
New Subaru Sales
Certified Pre-Owned Vehicles
Subaru Service & Maintenance
Financing & Leasing
Genuine Subaru Parts
Highlights and features
- 40+ years of automotive expertise and community service
- ASE-certified technicians for expert vehicle maintenance
- Transparent pricing and financing options available
- Certified Pre-Owned vehicles with rigorous inspections
- Active community involvement and philanthropy
Associations and certifications
- ASE Certified
Services
New Subaru Sales
Explore our extensive selection of new Subaru models, including the Outback, Forester, and Ascent, featuring standard Symmetrical All-Wheel Drive and advanced safety technology. Our sales team provides personalized guidance to help you find the perfect vehicle for your lifestyle. Backed by manufacturer warranties and competitive financing options, we ensure a seamless purchasing experience.
Certified Pre-Owned Vehicles
Our Certified Pre-Owned Subaru program offers rigorously inspected vehicles with extended warranties and 24/7 roadside assistance. Each CPO vehicle undergoes a 152-point inspection to meet Subaru's high standards. Customers benefit from discounted pricing and financing perks while enjoying like-new reliability.
Subaru Service & Maintenance
Our ASE-certified technicians provide expert maintenance and repairs using genuine Subaru parts. Services include oil changes, brake inspections, and winter preparedness checks to ensure optimal performance. Scheduled maintenance plans and express service options enhance convenience for busy owners.
Financing & Leasing
We offer tailored financing solutions for new and used vehicles, including competitive lease deals and special programs for college graduates. Our finance team simplifies the approval process with online applications and trade-in value estimators. Flexible terms and low APR options make ownership accessible.
Genuine Subaru Parts
Our parts center stocks genuine Subaru components and accessories, ensuring compatibility and durability. From routine replacements like filters and tires to performance upgrades, our advisors help you find the right parts. Installation services and pet-friendly accessories enhance vehicle functionality.
People
Gregg Ciocca
Founder
Founded Ciocca Automotive in the 1970s, starting from a garage and growing it into a $2 billion enterprise with 53 dealerships. Prioritizes employee satisfaction and community impact.
Bernie Ferretti
General Manager
Oversees daily operations at Becker Subaru, ensuring adherence to high service standards and customer satisfaction benchmarks.
Mike Mclaughlin
New Car Sales Manager
Manages new vehicle sales strategies, focusing on customer education and transparent pricing for Subaru models.
Devon Schadler
Service Director
Leads the service team with expertise in Subaru maintenance, ensuring efficient repairs and adherence to manufacturer standards.
Don Kistler
Parts Manager
Coordinates genuine Subaru parts inventory and accessories, supporting both customer needs and service department operations.
Questions
What Subaru models are available at Ciocca Subaru of Allentown?
We offer the full Subaru lineup, including the Outback, Forester, Ascent, Crosstrek, and Legacy, with new, used, and certified pre-owned options.
Do you provide financing options for Subaru purchases?
Yes, we offer competitive financing and leasing programs, including special deals for college graduates and military members.
What service and maintenance options are available?
Our ASE-certified technicians provide oil changes, brake services, winter inspections, and more using genuine Subaru parts.
Can I schedule a test drive online?
Yes, our website allows you to schedule a test drive for any new or used Subaru in our inventory.
What community initiatives does Ciocca Subaru support?
We actively support education programs, pet adoption events, and local charities like Habitat for Humanity and Special Olympics.
Reviews (4)
Allen P.
Jun 26, 2022
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Beware of Ciocca's Main (not Express) Service Dept. I took my SUV in for the 30 month/30,000 mile scheduled maintenance required by the Subaru Owners Manual. Since there was only 5,000 miles on the vehicle this makes no sense, but it is still "required." The Service Advisor presented me with a computer generated list of work and had me sign it. He did not disclose that work was added above and beyond what the Subaru Owner's Manual requires.
For them to sneak in an unnecessary Brake System Flush, a Front Differential oil change, and Rear Differential oil change is obviously unacceptable. It added $426 to my bill and probably added 30 to 45 minutes to my wait time. This is not the great customer service they "promise." Bottom line: Check what your Subaru Owner's Manual actually requires for scheduled maintenance - and then carefully review their list of work BEFORE you sign it.
For them to sneak in an unnecessary Brake System Flush, a Front Differential oil change, and Rear Differential oil change is obviously unacceptable. It added $426 to my bill and probably added 30 to 45 minutes to my wait time. This is not the great customer service they "promise." Bottom line: Check what your Subaru Owner's Manual actually requires for scheduled maintenance - and then carefully review their list of work BEFORE you sign it.
John D.
Jun 25, 2022
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Mike: I've met other people who feel the same way I do and the reviews on Yelp back up their experience and mine. There are also too many canned responses from the dealership so it looks like an autobot (may not be). If you were helping people, you wouldn't have a need to keep repeating the same offer to help - be proactive. I trust where I've been going now which is why I drive the much-further distance.
You can't undo a bought car or the process. I tried getting at least some of the issues corrected with Ciocca and it didn't help then why would it help now. Someone recommended Steve Moyer and Faulkner and their BBB rating is a B- and a B+ and an A+ (Faulkner Subaru Harrisburg). Don't know why this data doesn't seem important to Ciocca because it's important to enough of us.
The best thing you could do to help your business (if even needed) is to get your BBB D- rating changed. That would show people the dealership is somewhat trustworthy. But in this crazy world, I wish you luck.
You can't undo a bought car or the process. I tried getting at least some of the issues corrected with Ciocca and it didn't help then why would it help now. Someone recommended Steve Moyer and Faulkner and their BBB rating is a B- and a B+ and an A+ (Faulkner Subaru Harrisburg). Don't know why this data doesn't seem important to Ciocca because it's important to enough of us.
The best thing you could do to help your business (if even needed) is to get your BBB D- rating changed. That would show people the dealership is somewhat trustworthy. But in this crazy world, I wish you luck.
Tara L.
Jun 20, 2022
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My son test drove a new Outback and after speaking to me he called Friday afternoon to put a deposit to hold the car until he could get there on Monday. He is a paramedic and was starting a 36 hour shift. The sales manager Corey Janda said they would not take a deposit because this was a high demand car and my son had a trade in that they might not offer him trade in value for which might mean he wont want to buy the car. SO I guess that means they might have a difficult time selling this high demand car. Hmmm makes sense. to no one.
This is one place I wouldn't send my worst enemy to. And if this is how they treat their customers when supply is low they definitely won't be getting my business when dealerships are struggling to make a sale again. Customer service is everything. It should be every dealerships top priority. Especially over how fast can we sell this car.
This is one place I wouldn't send my worst enemy to. And if this is how they treat their customers when supply is low they definitely won't be getting my business when dealerships are struggling to make a sale again. Customer service is everything. It should be every dealerships top priority. Especially over how fast can we sell this car.
Eugene S.
Jun 01, 2022
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This dealer should be arrested for the "bait and switch" con. Their website has a link to get a trade in value. This is a fair value that gets you into the dealer. When they give you your trade in value it is no where near the fair value. They try to con you into thinking it is a good deal.