Rogers Ford

Rogers Ford offers the complete lineup of new Ford vehicles, including F-Series trucks, SUVs, and performance models. Our inventory features the latest technology and customization options. With expert guidance from our sales team, customers find vehicles that match their lifestyle and budget.

We provide a wide selection of certified pre-owned Fords and used vehicles under $25,000. Every used car undergoes rigorous inspection to meet Ford's quality standards. Our team helps customers find reliable, affordable options with transparent pricing.

Our Ford-certified service center delivers expert maintenance and repairs using genuine parts. Services include oil changes, brake work, diagnostics, and fleet vehicle care. Technicians utilize advanced tools to ensure precision and long-term vehicle performance for Midland drivers.

Rogers Ford's finance team offers competitive leasing and loan programs tailored to individual credit profiles. We partner with Ford Credit and other lenders to provide flexible terms. Customers can pre-apply online for expedited approval and personalized financing solutions.

We specialize in fleet vehicle maintenance and procurement for businesses in West Texas. Services include priority scheduling, bulk pricing, and dedicated account management. Our technicians handle large-scale fleets of trucks, vans, and commercial vehicles to minimize downtime.

Doss Rogers has led Rogers Ford since 1990, continuing his father Bill's legacy. With decades of automotive experience, he oversees dealership operations and maintains community partnerships that strengthen our local presence.

Todd Rogers, a Texas A&M graduate, serves as Vice President and Partner. He manages daily operations and sales strategies, ensuring the dealership upholds its reputation for excellence and customer satisfaction.

Scott Rogers contributes to the family business with hands-on sales and customer service experience. He focuses on building relationships with Permian Basin customers while maintaining the dealership's commitment to quality.

We are located at 4200 W Wall St, Midland, TX 79703, serving Midland, Odessa, and surrounding areas.

We offer the full Ford lineup including F-150, Super Duty, Explorer, Mustang, and Mach-E models with the latest technology features.

Yes, we have a large selection of certified pre-owned Fords and other makes under $25,000 with rigorous quality inspections.

Our finance experts offer competitive Ford Credit programs, online pre-approval, and personalized leasing options for all budgets.

Our certified technicians perform oil changes, brake service, diagnostics, fleet maintenance, and complex repairs using genuine Ford parts.

As a family-owned business since 1964, we combine generational expertise with community commitment and 8 consecutive Ford quality awards.

Called service to see if my truck was still under warranty so I could get it in for the death wobble for the third time- I have a recall and the guy feels like I'm asking him to personally give me something- I just need my vehicle fixed not an attitude when I call- I'll never do business with these people again- period

I took a 2013 Ford Focus to Rogers Ford to get some recalls taken care off. One of the recalls was for a transmission issue but they said they need it to diagnose it first. They charged me $370 to diagnose it which I agreed because the problem was part of the recall. Well when they "diagnosed" it, they said something was damaged inside the transmission and that would need to be fixed in order for the car to be right.

I disagreed with that diagnosis so I took the car and ended up paying the $370 diagnosis fee. We got a computer ordered for the transmission, came in, got installed and just like that, the vehicle was running as it should no problem. I went to Rogers to try to get my money back for a wrong the diagnosis and they said no because they stand by what they diagnosed. It's sad that a place like Rogers Ford takes advantage of people like this. Will never ever do business there ever again. Edit: I was able to speak to Jacob the manager and he went above and beyond to help me sort out the issue.

This was hands down the best car/truck buying experience ever. Randall Brockington coordinated this high price sale remotely (as I live in another state) and he kept everything running smooth as silk up until delivery. Lupe in finance came in competitively, and did not try to stuff anything into the contract. No pressure sales, and held to their word and pricing. And we all know by now how insanely difficult buying a car in today's market can be.

Thank you guys so much for getting me my dream truck! I truly appreciate Randall, and the folks at Rogers Ford and I highly recommend others use this jewel of a dealership in the middle of west Texas!

Took my truck in for routine maintenance today, the quick lube was awesome, they would get 5 stars. I was also looking for a new vehicle. Had to swing by the service department to schedule repairs to my 2017 F350, they required me to leave my vehicle for 2 to 3 business days just to diagnose. My issues were; back glass plastic rail has dry rotted and come free from glue, passanger seat warmer and AC is not working, sun roof is leaking when it rains.

They could not put me in a loaner vehicle. They had no vehicles on the lot that my wife would care to drive but I would have been willing to wait for a vehicle to come in. The service department just cost you a sale. I'll return to Sour Lake TX and buy from Rockie.