Business Details
27 Years
experience
Your Trusted BMW Motorcycle Dealer in Sparks, NV
Sierra BMW, established in 1999, has been a family-owned and fully authorized BMW Motorcycles Retail Center dedicated to serving riders in Sparks, Nevada, and beyond. Our dealership specializes in BMW motorcycles, parts, accessories, and apparel, offering a comprehensive range of services tailored to meet the needs of both new and experienced riders. With decades of combined experience, our certified team members are committed to delivering exceptional customer service, ensuring every client receives personalized attention and expert guidance.We pride ourselves on maintaining a legacy of excellence in motorcycle sales, service, and parts, backed by our deep industry knowledge and passion for two-wheel adventures. Every recommendation and service we provide is rooted in our mission to enhance the riding experience, offering reliable solutions and competitive pricing that reflect our dedication to customer satisfaction and trustworthiness.
Services
Motorcycle Sales
Parts & Accessories
Apparel
Service & Repair
Customization
Financing
Details
- Year established: 1999
Highlights and features
- We offer over 20 years of experience in BMW motorcycle sales and service.
- Our certified technicians use industry-leading tools and genuine OEM parts.
- We guarantee competitive pricing on new and pre-owned motorcycles.
- Our team provides personalized customization options for every rider's needs.
- We maintain a 98% customer satisfaction rate based on verified client feedback.
Associations and certifications
- BMW
What people say
Expert knowledge
Best motorcycle shop
Dream bike builds
Competitive pricing
Incredible value
Services
Motorcycle Sales
Sierra BMW offers the latest BMW Motorcycles including street bikes, adventure models, and cruisers. Our knowledgeable team helps customers find the perfect motorcycle for their riding style and skill level. We maintain competitive pricing and special financing offers to make ownership accessible for all riders.
Parts & Accessories
We provide genuine BMW OEM parts and accessories for all motorcycle models. Our inventory includes performance upgrades, protective gear, and customization options to enhance both function and aesthetics. Certified technicians ensure proper fitment and installation support for every purchase.
Apparel & Gear
Our showroom features BMW-branded riding apparel and protective gear from top manufacturers. Certified sizing consultants help customers select appropriate equipment for comfort and safety. We offer both casual wear and professional-grade riding suits for all weather conditions.
Service & Repair
Certified BMW technicians perform routine maintenance and complex repairs using specialized diagnostic tools. Our service department offers scheduled maintenance, warranty work, and emergency repairs for both BMW and non-BMW motorcycle models. We maintain a 24-hour parts ordering system for urgent needs.
Financing
We facilitate competitive financing options through BMW Financial Services and other partners. Our finance team helps customers secure approval with tailored payment plans. Current promotions include APR offers down to 1.9% for qualified buyers purchasing select 2025 models.
People
Lane Swall
Certified BMW Dealer Principal
With over 25 years in motorcycle sales, Lane leads Sierra BMW as both Dealer Principal and General Manager. He specializes in premium motorcycle sales and has earned multiple industry certifications, including BMW Police Motors management.
Tom Lynn
Certified BMW Parts Manager
Tom brings 20+ years of expertise as parts manager, winning regional awards annually from 2004-2006. He oversees inventory of over 10,000 OEM components and leads a team of certified parts consultants.
Scott McKay
Service Manager
Scott holds master technician certifications for BMW motorcycles and heritage models. With 18 years of service experience, he manages a team of 5 certified technicians in Sierra BMW's state-of-the-art service facility.
Questions
What BMW motorcycle models do you carry?
We stock all current BMW Motorrad models including R 1300 GS, S 1000 RR, F 900 series, and K 1600 models. Our inventory updates daily with new 2025 models arriving weekly.
Do you offer motorcycle financing options?
Yes, we provide financing through BMW Financial Services with current APR offers starting at 1.9% for qualified buyers on select 2025 models.
Are you open on weekends?
Our showroom is open Saturday 9 AM - 5 PM. Sales and service departments operate Tuesday-Friday 9 AM - 6 PM, closed Sunday and Monday.
Do you sell pre-owned motorcycles?
Yes, we maintain a selection of certified pre-owned BMW motorcycles with mileage ranging from 5 to 2,885 miles. Current inventory includes 2017-2024 models.
Can you order special motorcycle parts?
Our parts department can order any OEM BMW component not in stock. We process special requests within 24 hours and offer nationwide shipping options.
Do you service non-BMW motorcycles?
While our technicians specialize in BMW models, we service most major motorcycle brands using factory diagnostic tools and technical support from BMW Motorrad.
Videos
Reviews (5)
Hayley The Hailstorm Turner
Jun 25, 2022
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I wish I read the reviews first. They list products as in stock even though they're out and won't be back for months. They do not communicate at all and very likely won't deliver what you paid for. Don't waste your time, spend the couple extra bucks and go to Revzilla or anywhere else.
Brian Catoe
Jun 17, 2022
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The best in the business! Recently stopped in on a long journey with a nail in my rear tire. Chris and his team got me back on the road in just a couple of hours! Special shout out to Travis for the time he spent with me in finding gear that fits. Passionate riders taking care of riders. The absolute epitome of what a bike shop is supposed to be. World class!
Vault
Jun 14, 2022
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Two months later my order that I've already paid for still hasn't shipped. I have also not received any update. There was no mention on the site about the product not being in stock. I even paid for it to quick ship. DON'T WASTE YOUR TIME HERE!
K. Prince
Jun 10, 2022
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Not very happy. I ordered a tire on their website. Shipping showed to be 5 business days. A week later, I called to check on the tire, and was told it was on backorder. I guess they couldn't bother to update their website or send an email to let me know it would take a month to get. No apologies from the patronizing jerk on the phone, he just told me their website didn't specifically say it was in stock. I am a bit concerned about this place being a bait-and-switch scam. This will be my last transaction with them. There are too many honest places out there to take the risk with these shady people.
Stan G.
May 06, 2022
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The parts department shipped the wrong part. The parts manager said that they would order the correct part and then ship it to me overnight. Instead, they shipped by ground FedEx. I am still waiting for the part. I lost the use of my K1600 for three weeks because o Sierra BMW. Buyer beware! Go somewhere else for your parts.
