Business Details
50+ Years
experience
Luxury Auto Sales & Service Since 1921
Niello Collision Center has been a trusted name in the automotive industry for over a century, serving California drivers since 1921. Founded by Louis Niello, our legacy of excellence began with a passion for automobiles and a commitment to innovation. As a locally-owned dealership group, we have expanded to 11 locations across Sacramento, Roseville, Rocklin, and Elk Grove, offering luxury brands like Audi, BMW, Porsche, and Land Rover. Our team combines decades of automotive expertise with personalized service, ensuring every customer receives tailored solutions for new and pre-owned vehicle purchases, financing, and maintenance.We pioneered 100% online buying options and free delivery within 100 miles, reflecting our dedication to modern convenience without compromising integrity. Certified technicians provide specialized care for all makes and models, while bilingual staff and exclusive warranties enhance accessibility and trust. With a century of community ties and industry leadership, we remain committed to delivering exceptional automotive experiences that prioritize customer satisfaction above all.
Services
New Vehicle Sales
Pre-Owned Vehicles
Auto Service & Repair
Parts Department
Collision Center
Financing Options
Online Purchasing
Vehicle Delivery
Warranty Programs
EV Sales
Details
- Year established: 1921
Highlights and features
- We offer 100% online buying options for seamless vehicle purchases
- Our team provides free car delivery within 100 miles of our locations
- Bilingual employees ensure accessible communication for diverse customers
- Exclusive used car warranty protects your pre-owned vehicle investment
- Certified technicians deliver specialized maintenance for luxury vehicles
Services
New Vehicle Sales
Niello Collision Center offers comprehensive new vehicle sales for luxury brands including Audi, BMW, Porsche, and Land Rover. Our dealerships provide personalized assistance through the entire buying process, from test drives to financing. Customers benefit from competitive pricing, manufacturer incentives, and access to the latest models with cutting-edge technology and safety features.
Pre-Owned Vehicles
Our certified pre-owned vehicle program features meticulously inspected luxury cars with extended warranties and detailed service histories. Inventory includes premium models from Audi, BMW, and Volvo at value-driven prices. Each pre-owned vehicle undergoes rigorous quality checks to ensure reliability and customer satisfaction.
Auto Service & Repair
Factory-trained technicians deliver specialized maintenance and repair services for all luxury vehicle makes. Services include oil changes, brake inspections, transmission replacements, and diagnostic testing using OEM tools. Scheduled maintenance packages help preserve vehicle performance and warranty coverage.
Collision Center
Niello Collision Center provides comprehensive accident repair services using genuine manufacturer parts and advanced equipment. Our I-CAR certified technicians restore vehicles to original specifications while coordinating with insurance providers. Services include frame straightening, paint matching, and glass replacement with a lifetime warranty.
Parts Department
We supply authentic OEM parts for Audi, BMW, Porsche, and other luxury brands to ensure proper fit and performance. Our extensive inventory includes maintenance components, performance upgrades, and styling accessories. Online ordering with expert guidance helps customers find exact-fit parts for their specific vehicle models.
People
Louis Niello
Founder
Founded Niello Collision Center in 1921 after demonstrating exceptional mechanical aptitude from childhood. Built the business from a Packard dealership into a multi-brand automotive group through strategic vision and commitment to quality.
Richard Niello Sr.
Former President
Took leadership in the 1950s after naval service, expanding from Volkswagen to Porsche and Audi franchises. Established long-term dealership relationships that positioned Niello as Northern California's premier luxury automotive group.
Rick Niello
President
Current leader since 1995, overseeing expansion to 11 locations and adding Jaguar, Land Rover, and Volvo franchises. Maintains family commitment to innovation while introducing modern services like online purchasing and free vehicle delivery.
Questions
What luxury car brands do you offer?
We offer Audi, BMW, Porsche, Land Rover, Jaguar, Volvo, MINI, Acura, and Volkswagen at our 11 Northern California locations.
Can I buy a car entirely online?
Yes, our NielloGO platform enables 100% online purchasing with free delivery within 100 miles of our dealerships.
Do you service all vehicle makes?
Our certified technicians service all luxury brands, with specialized expertise in Audi, BMW, Porsche, and Land Rover models.
What financing options are available?
We partner with multiple lenders to offer competitive financing rates, lease programs, and extended warranties for qualified buyers.
Is your collision center certified?
Our I-CAR certified technicians use factory-approved methods and provide a lifetime warranty on all collision repairs.
Reviews (4)
Mary Ann
Jun 12, 2021
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Have always had awesome service at Neillo Audi, Eric in service has been very helpful. It's unfortunate that now i need to look elsewhere for service since u have discontinued the loaner vehicle option and I come from 2 hours away for routine service and maintenance.really disappointing
Hans Schroeder
Nov 26, 2018
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Thanks for all your effort and making my Audi R8 a joyful surprise. Looking forward to coming back and buy a few more cars for my girl. I know she will be equally as happy
Julia Croteau
Apr 30, 2018
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If I could rate Niello Alfa Romeo a 10 I would. I purchased a 2017 Giulia, I love her. Unfortunately, only 6 weeks after my purchase, she was broken into and quite a bit of damage was caused. The repairs took a bit longer then expected, but the assistant manager, Jared at Niello Alfa Romeo stepped in and handled this issue. Jared deliver to my home another Alfa Romeo to "borrow" while my repairs took place.
It's not normal that repairs would take 3 months, so this was a definite exception. Parts came from Italy. Jared and the Alfa Romeo team have been in contact with me through the whole process. This is my 3rd vehicle purchase from Niello. I must admit I am quite fond of my Giulia and am beyond happy with the service I've received from them. I HIGHLY recommend you purchase from Niello and to make yourself even happier make that purchase an ALFA ROMEO and ask for Jared Ivey. The best assistant manger with the BEST customer service in the business. Thank you so much Niello Alfa Romeo and Jared, you have outdone yourselves and you have a customer for LIFE.
It's not normal that repairs would take 3 months, so this was a definite exception. Parts came from Italy. Jared and the Alfa Romeo team have been in contact with me through the whole process. This is my 3rd vehicle purchase from Niello. I must admit I am quite fond of my Giulia and am beyond happy with the service I've received from them. I HIGHLY recommend you purchase from Niello and to make yourself even happier make that purchase an ALFA ROMEO and ask for Jared Ivey. The best assistant manger with the BEST customer service in the business. Thank you so much Niello Alfa Romeo and Jared, you have outdone yourselves and you have a customer for LIFE.
Jacob Villa
Mar 13, 2018
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Recently bought a 2010 BMW 335d from Niello Volkswagen. Hands down the best car buying experience, with flexible down payment and structure. The Niello family is committed to excellence in eveything from: sales to finance to service. My next vehicle will be coming from Niello, hands down.
