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Your Trusted Subaru Dealership in Medford, OR
Southern Oregon Subaru has served Medford and surrounding areas for over 40 years, delivering exceptional automotive experiences through our commitment to reliability, safety, and customer satisfaction. As a trusted Subaru dealership, we offer a comprehensive selection of new and certified pre-owned vehicles, including popular models like the Outback, Forester, and Crosstrek, alongside competitive financing options tailored to individual needs. Our factory-trained technicians provide expert service using genuine Subaru parts, ensuring every vehicle maintains peak performance.

We prioritize community engagement through environmental initiatives and local partnerships, reflecting our dedication to both customer care and social responsibility. With convenient amenities and a passionate team, we strive to make every interactionfrom car shopping to maintenancea seamless and satisfying experience.
Services
New Subaru Sales Used Vehicle Inventory Certified Pre-Owned Service Center Parts Center Financing Options Lease Programs Subaru Accessories Vehicle Maintenance Warranty Service
Highlights and features
  • We offer over 40 years of experience serving Medford's automotive needs.
  • Our team includes factory-trained Subaru-certified technicians with 150+ combined years of experience.
  • We provide genuine Subaru parts and specialized service for all models.
  • Our financing options include competitive lease programs and Subaru Added Security.
  • Recognized as Southern Oregon's Best New Car Dealership for eight consecutive years.
Services
New Subaru Sales
Southern Oregon Subaru offers the complete lineup of new Subaru models including the Ascent, Outback, Forester, and Crosstrek. Our inventory features the latest technology, safety features like EyeSight Driver Assist, and Symmetrical All-Wheel Drive. Our sales team helps customers find vehicles matching their lifestyle needs while providing transparent pricing and financing options.
Certified Pre-Owned
Our certified pre-owned Subaru program provides vehicles with rigorous inspections and remaining factory warranties. We offer a wide selection of used cars, SUVs, and trucks with competitive pricing. Customers benefit from detailed vehicle history reports and financing options tailored to pre-owned purchases.
Service Center
Our factory-trained technicians perform all maintenance and repair services using genuine Subaru parts. We offer express service, synthetic oil changes, brake inspections, and recall management. The service center operates six days weekly with extended hours for customer convenience.
Parts Center
Our parts department provides genuine Subaru components and accessories for all models. We stock performance parts, pet-friendly accessories, and remanufactured options. Knowledgeable staff helps customers find correct-fit parts while offering installation guidance for DIY projects.
Financing Programs
We offer competitive financing through partnerships with major lenders and Subaru's Added Security program. Services include lease options, trade-in appraisals, and personalized payment plans. Our finance team works to secure approvals for customers with varying credit histories.
Questions
What Subaru models are available at Southern Oregon Subaru?
We carry the complete Subaru lineup including Ascent, Outback, Forester, Crosstrek, Legacy, and WRX models, along with certified pre-owned vehicles.
Do you offer Subaru service and parts?
Yes, our service center provides maintenance and repairs using genuine Subaru parts, supported by a full inventory of components in our parts department.
What financing options are available?
We offer Subaru's Added Security program, lease options, and competitive financing through multiple lending partners for both new and used vehicles.
Are there certified pre-owned Subaru vehicles available?
Yes, we have a selection of certified pre-owned Subarus with remaining factory warranties and rigorous multi-point inspections.
What are your business hours?
Dealership hours are Monday-Saturday 8 AM - 7 PM and Sunday 10 AM - 7 PM. Service and parts departments have varied schedules.
Do you serve customers outside Medford?
We serve drivers from Grants Pass, Ashland, Central Point, and surrounding areas with vehicle sales, service, and parts solutions.
Videos
Reviews (5)
Jessa Garcia
Jun 15, 2022 Report
Can't say enough nice things about Southern Oregon Subaru! No pressure everyone was just awesome. Definitely made my first-time buyer experience the best it could have been! Thank you, Rick, Tony, and Randy!
Mike M.
Jun 14, 2022 Report
My wife called this dealership to order a new Subaru. When she got the paperwork emailed from the dealer, there was a $4,000 markup added to the vehicle. They called this a "Market Value Adjustment". I call it a gouge. And this is in addition to the $2,000 deposit to actually order the vehicle! We cancelled the order, and are now dealing with Kendall in Eugene. They're asking for sticker price, and $500 to hold the car. Some difference, eh? You might want to watch your ass when dealing with these folks, otherwise it may cost you considerable extra money. I cannot recommend them.
Gary & Cyndie Quinn
Jun 05, 2022 Report
From the git-go, a first class experience. Richard and Chris treated us with respect and humor and worked with us to get a great price on the car and our trade in. Bob Adams in finance was very flexible, not at all pushy, and helpful getting USA great rate on the loan for 45 months. Can't say enough good things about these guys! I actually sold VW's for 2 years in Hawaii and this was a cut above for customer service.

On top of this, our outback limited is truly delightful to drive. This car is very quiet, responsive, corners beautifully, holds it's speed beautifully with adaptive cruise control, slows down and speeds up automatically, hands free hatch lift, remote start. And too much more to mention. We are 110% happy with the vehicle and our buying experience at sosubaru. Well done, gents!
Terry G. Live
May 15, 2022 Report
So. I want to say that our car salesman Nick Knutson was absolutely amazing! He helped us get the best deal on our new Subaru CrossTrek! He was so nice to my family and made us feel so comfortable with our decision! If you're looking for a new Subaru look no further than Southern Oregon Subaru and hopefully you get Nick to sale you are car! That guy is AWESOME!
Carmela Arreola
May 14, 2022 Report
I have bought both of my Subaru's at this lovely dealership. I can't begin to express how helpful & lovely the whole staff has been in both transactions. Jeff Holcomb, Bob Adams, and most recently, Craig Pena, have made the experience of buying a Subaru so awesome. The service department on oil changes is also awesome. Fast, helpful, super friendly & made sure that my Legacy was in good shape. Go see them for your Subaru needs! You will love the experience & probably drive Subaru forever going forward.