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Your Trusted Toyota Dealership in Delray Beach, FL
Ed Morse Delray Toyota has been a trusted automotive partner in South Florida since 1946, rooted in family values and a commitment to excellence. Our dealership combines decades of industry expertise with a customer-first approach, offering new and certified pre-owned Toyota vehicles, genuine parts, and expert service. Our team of certified technicians and advisors delivers personalized solutions, backed by Toyota's renowned reliability and our legacy of community service.

We prioritize transparency, competitive financing, and comprehensive after-sales support, including ToyotaCare's maintenance plan and 24-hour roadside assistance. Recognized with national awards for dealership excellence, we remain dedicated to evolving with customer needs while upholding the Morse family's founding principles of integrity and service.
Services
New Vehicle Sales Certified Pre-Owned Service & Maintenance Parts & Accessories Financing Options
Details
  • Year established: 1946
Highlights and features
  • We offer over 75 years of family-owned automotive expertise and community commitment.
  • Our certified technicians use genuine Toyota parts for precise service and repairs.
  • ToyotaCare provides complimentary maintenance and 24-hour roadside assistance.
  • We maintain transparent pricing with no-pressure sales and financing options.
  • Recognized nationally as a top-performing dealership with multiple industry awards.
Services
New Vehicle Sales
Ed Morse Delray Toyota offers a comprehensive selection of new Toyota models, including sedans, SUVs, trucks, and hybrids. Our inventory features popular vehicles like the RAV4, Camry, and Tundra, with expert guidance to help customers find the perfect match. We provide competitive pricing, manufacturer incentives, and a seamless purchasing experience.
Certified Pre-Owned
Our certified pre-owned Toyota program ensures rigorous inspection and reconditioning of late-model vehicles. Each CPO vehicle includes extended warranty coverage, 24-hour roadside assistance, and a detailed history report. Customers benefit from quality assurance and value without compromising reliability or safety standards.
Service & Maintenance
Our factory-trained technicians deliver precision maintenance and repairs using genuine Toyota parts. Services include oil changes, brake inspections, diagnostics, and warranty-covered work. The Toyota Express Maintenance program ensures quick turnaround while preserving vehicle performance and resale value through documented service history.
Parts & Accessories
We provide genuine Toyota parts and accessories designed for optimal vehicle compatibility. Our parts department stocks components for routine maintenance and performance upgrades, ensuring durability and adherence to manufacturer specifications. Expert staff assist with part identification and installation guidance for customer convenience.
Financing Options
Our finance team offers tailored solutions for customers with varying credit profiles, including special programs for challenged credit. We facilitate competitive interest rates through manufacturer partnerships and provide transparent breakdowns of payment plans, lease vs. buy comparisons, and gap protection options to meet diverse financial needs.
People
Teddy Morse
Chairman and CEO
Teddy Morse leads the Ed Morse Automotive Group, continuing his family's 75-year legacy in automotive retail. He oversees operations across 57 dealerships nationwide, emphasizing customer service excellence and community engagement through initiatives like the Ed Morse Golf Classic for the Muscular Dystrophy Association.
Randy Hoffman
Chief Operating Officer
Randy Hoffman drives operational efficiency and customer satisfaction strategies for the Ed Morse Automotive Group. With expertise in dealership management, he has expanded the company from 12 to 57 locations while maintaining a focus on service quality and employee development across the organization's 2,800-member team.
Questions
What financing options are available for first-time buyers?
We offer specialized financing programs for first-time buyers with competitive rates and flexible terms through manufacturer partnerships and in-house credit specialists.
Do you provide loaner vehicles during service appointments?
Yes, we offer complimentary loaner vehicles for customers during qualifying service visits to ensure minimal disruption to daily routines.
Can I schedule maintenance online?
Yes, our website allows 24/7 online scheduling for service appointments with real-time availability and confirmation.
What is included in the ToyotaCare maintenance plan?
ToyotaCare covers factory-recommended maintenance for 2 years/25,000 miles, including oil changes, tire rotations, and multi-point inspections using genuine parts.
Do you accept trade-in vehicles?
Yes, we provide free trade-in appraisals and accept all vehicles regardless of condition or trade status.
Are parts and labor warranties available for repairs?
All repairs use genuine Toyota parts with warranties covering parts and labor, extending up to 3 years/36,000 miles for covered components.
Videos
Reviews (6)
Sherri G.
Jun 28, 2022 Report
Recently purchased my new car. Process could not have been easier. The entire experience could not have been easier. My salesperson, Josh and finance manager, Alan, made the process of buying a car, which I hate, such a pleasure! Alan spoke to me and explained all my finance options- he was very thorough and I feel he did his best to get me a great rate. Josh you explained everything to me when he delivered the car. I will definitely recommend to my friends to come in to see Alan and Josh.
Michelle
Jun 22, 2022 Report
Exceptional service from Mr. Luis Velez! He's very knowledgeable with his many years of experience and honest personality which made my car shopping experience with Ed Morse Toyota today super enjoyable and exciting. I love my new SUV! Thank you times a million!
Ken K.
Jun 16, 2022 Report
Always have a great experience here. I purchased 2 vehicles so far and recommend this place highly. Service is always great.
Marc Berger
Jun 16, 2022 Report
My lease was coming to an end on my 2020 Corolla SE and VIP SALES MANAGER Jordan King, got me a GREAT deal on a 2022 Corolla Hybrid! The transaction was simple, easy and smooth! I'm getting 55 MPG! Thanks also to FINANCE MANAGER Donnovan Combe for the quickest experience I've ever had finishing the paperwork! Thank You Ed Morse Delray Toyota!
Ricky M.
Jun 11, 2022 Report
05 November 2021 I think it's safe to say that Marc Berger exceeded the standard for service and care. He took care of me like I was an honored guest, and maintained the kind of professionalism and patience that properly befits someone serious about their role in this entire experience. I'm not sure if terms like "poise, " "respect, " or "customer-oriented care" are often used in these sorts of customer care reviews, but Marc embodies them all.

During my service visit, I often had to witness some of the rudest, most entitled customers come through without any respect for Marc or anyone around him. Par for the course in Boca. Yet, despite these total douchebags being who they were apparently born to be, Marc never lost his calm, cool, or composure. It was admirable. The same must be said for his colleagues Rick + Gabby, who also took it upon themselves to make sure all of my needs were met. Unlike some of my fellow Boca folk, I don't ask for much, but their standard of VIP service'll keep me here forever.
Alex T.
Jun 04, 2022 Report
I used to take my Corolla there for repair and service. The technician always find something that needs to be done to the car. Depends on what it is, I usually then it down unless it is urgent.