In August 1954, the women and men now referred to as the greatest generation were intrenched in family life, working 8 to 5 jobs, and tuning into a technological phenomenon -- the black & white television set. It was that month and that year that two members of that generation, Benjamin Bissett Sr. and his son Ben Jr., opened a Chevrolet dealership in Mercer, PA.
Three months later, Ben Jr., who took charge of the business, celebrated with a grand opening which showcased the 1955 Bel Air Sport Coupe - billed as one of 14 new Fisher Bodies in three new series.
Three months later, Ben Jr., who took charge of the business, celebrated with a grand opening which showcased the 1955 Bel Air Sport Coupe - billed as one of 14 new Fisher Bodies in three new series.
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