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Business Details
We have served Boulder and the Front Range foothills for years as a dedicated Jeep dealership. Our team specializes exclusively in the Jeep lineup including Wrangler, Grand Cherokee, and Grand Wagoneer models. We maintain one of the largest Jeep selections in Colorado with both new and pre-owned inventory. Our certified service center employs experienced Jeep technicians trained for Colorado driving conditions. We provide transparent trade-in appraisals and straightforward financing options for every customer. Our dealership operates from 5075 Pearl Parkway with dedicated sales, service, and parts departments.

We understand the unique demands of mountain driving and stock vehicles equipped for high-country performance. Our commitment to honest, efficient service has earned trust from drivers across Boulder, Denver, and Golden. We offer same-day service capability for most maintenance and repair jobs using genuine Mopar parts. Our no-pressure sales approach ensures you find the right Jeep for your lifestyle and budget. We proudly support the Boulder community through athletic sponsorships and local engagement. Our Better in Boulder philosophy reflects our dedication to serving Colorado Jeep enthusiasts properly.
Highlights and features
  • We stock Colorado's largest Jeep inventory daily.
  • Our certified technicians complete most repairs same-day.
  • We offer transparent trade-in appraisals with no pressure.
  • Our team specializes exclusively in Jeep 4x4 capability.
  • We serve Front Range drivers from dedicated Boulder location.
Services
New Jeep Sales
We offer an extensive selection of new Jeep models including Wrangler, Grand Cherokee, and Grand Wagoneer configured for Colorado conditions. Our knowledgeable team provides expert guidance on trim levels and 4x4 packages without any sales pressure. Every vehicle comes with transparent pricing and available manufacturer incentives for qualified buyers.
Used Vehicle Sales
Our pre-owned inventory features rigorously inspected Jeep vehicles priced competitively for Boulder area drivers. Each used Jeep undergoes a comprehensive multi-point inspection to ensure reliability on mountain roads and highways. We provide vehicle history reports and flexible financing options tailored to your budget requirements.
Service & Repair
Our certified service center employs factory-trained Jeep technicians using genuine Mopar parts for all maintenance and repairs. We handle everything from routine oil changes to complex transmission work with most jobs completed same-day. Drivers from across the Front Range trust our transparent pricing and honest repair recommendations.
Parts & Accessories
Our parts department stocks genuine Mopar accessories and replacement components specifically engineered for Jeep vehicles. We provide expert advice on lift kits, off-road equipment, and weather protection suited for Colorado adventures. Online ordering and in-store pickup options make acquiring the right parts convenient for every project.
Trade-In Valuation
We deliver fast, transparent trade-in appraisals that maximize the value of your current vehicle toward a new Jeep. Our process eliminates private sale hassles while providing immediate cash or credit options for your next purchase. Every appraisal reflects real-time market data ensuring you receive a fair, competitive offer.
Reviews (5)
Robert Budin
Jun 15, 2022 Report
Michael and Matt took car of us. Going as far as pulling a jeep off the showroom floor for us to test drive. Our first jeep and loving it
Alex Ruiz
Jun 12, 2022 Report
Had a great experience with Fowler, my Jeep's clutch kit basically collapsed on me out of nowhere and they diagnosed it same day. Although the repairs took about a week or so, they gave me a nice loaner vehicle plus a discount for the time it took to fix. Bill the manager and my technician Shane were awesome - thanks!
Humberto Buniotto
Apr 05, 2022 Report
The folks at Fowler were extremely gracious and professional. I had been shopping for a Gladiator all over the country and had heard a lot of horror stories about dealers tacking on additional unnecessary charges and raising the price above MSRP just because of market demand. On Monday 4/18 I called the dealer asking about dealer charges for a Gladiator they had in stock. I spoke with Edina, their sales rep, who answered all my questions.

I was still skeptical because I had heard of things going smoothly in the beginning and dealers changing the deal last second. I visited the dealer the next day and made a deal with on a 2022 Gladiator, and drove away that day. Everything was seamless and their staff was extremely helpful and upfront. No pressure to buy or catch-22 stuff. Thanks again to Edina, Paul, Eric, and Rick. I'll definitely be back for my next Jeep.
Suzant Shrestha
Feb 28, 2022 Report
Worked with me on my trade in and got me a good deal on my new car. Glad to say my car buying experience went well here and I recommend KJ who was very helpful and friendly. I felt comfortable to take a car home the same day I walked in and I am impressed with the customer service here.
Jacob
Feb 22, 2022 Report
Take your Jeep elsewhere. I took my 2021 Jeep into Fowler to have them diagnose and repair my adaptive cruise control. My regular cruise control was working just fine, I even used it on the way there. After running diagnostics and trying to re-align the front radar sensor they told me the entire module would need to be replaced as well as the housing. I have no issue with this. They charged me $1222.58 for the parts and told me to come back for install when the parts arrive.

On the way home, I discovered that my regular cruise control was now disabled (I commute for work so this is a large inconvenience, especially since it was working when I brought the car in). Additionally, I went to the MOPAR website when I got home and matched the part numbers only to discover that if I purchase the parts on my own directly from MOPAR they would cost $650.81. Not only was this dealer trying to charge me double the price for the parts, but my car was less functional than when I initially took it to them. This is completely unacceptable. I have attached pictures of the Fowler invoice showing the part numbers and their subtotals as well as images directly from the MOPAR website.