Business Details
50+ Years
experience
Your Trusted Subaru Dealer in Hartford, CT
Bertera Subaru of Hartford has been a trusted automotive partner in Connecticut since 1973, delivering exceptional customer service and a comprehensive selection of new and certified pre-owned Subaru vehicles. Our team prioritizes integrity and transparency, offering personalized assistance to meet the diverse needs of drivers from New Haven to Waterbury. With a state-of-the-art service center staffed by Subaru-certified technicians, competitive financing options, and a commitment to community and sustainability, we ensure a seamless ownership experience.Our 50+ years of expertise, coupled with a 'No Haggle, No Hassle' pricing policy, reflect our dedication to building lasting relationships. As a recipient of the Subaru Stellar Care Award, we uphold the highest standards in sales, service, and environmental responsibility, making us Connecticut's #1 Subaru Superstore.
Services
New Vehicle Sales
Certified Pre-Owned Sales
Auto Financing
Service Maintenance
Parts Supply
Test Drive Scheduling
Trade-In Appraisals
Online Vehicle Ordering
Subaru Technology Support
Warranty Services
Details
- Year established: 1973
Highlights and features
- We offer 50+ years of expertise as a family-owned Subaru dealership.
- Our certified pre-owned vehicles undergo a rigorous 152-point inspection.
- Subaru-certified technicians provide expert service with genuine parts.
- We maintain transparent 'No Haggle, No Hassle' pricing on all vehicles.
- Recipient of the Subaru Stellar Care Award for service excellence.
What people say
Exceptional customer service
Transparent pricing policy
Knowledgeable sales staff
Timely maintenance service
Community involvement
Services
New Vehicle Sales
Bertera Subaru offers the latest Subaru models including Ascent, Outback, Forester, and Solterra EV. Our inventory features vehicles with standard all-wheel drive, advanced safety technology, and fuel-efficient options. Knowledgeable sales staff provide personalized guidance to help customers select vehicles matching their lifestyle needs.
Certified Pre-Owned Sales
Our certified pre-owned Subarus undergo 152-point inspections and include extended warranties. Vehicles receive comprehensive road tests and maintenance updates. This program provides affordable access to late-model Subarus with the reliability and assurance of factory-backed standards.
Auto Financing
We offer competitive financing through Subaru Motors Finance and Capital One partnerships. Options include standard loans, lease agreements, and special programs for first-time buyers. Our finance team secures tailored terms to accommodate various credit profiles and budget requirements.
Service Maintenance
Factory-trained technicians perform oil changes, brake service, tire rotations, and complex repairs using genuine Subaru parts. The service center provides express maintenance, loaner vehicles, and transparent pricing with online scheduling for customer convenience.
Parts Supply
Genuine Subaru parts are available for all model years through our parts center. Inventory includes maintenance items, performance upgrades, and accessories. Parts specialists ensure correct component selection and offer installation assistance through the service department.
Questions
Does Bertera Subaru offer certified pre-owned vehicles?
Yes, we provide certified pre-owned Subarus with 152-point inspections and extended warranties for quality assurance.
What financing options are available?
We offer Subaru Motors Finance programs, Capital One partnerships, lease agreements, and special financing for first-time buyers.
What service options does Bertera Subaru provide?
Our services include maintenance, repairs with genuine parts, express service, loaner vehicles, and online appointment scheduling.
Are there online tools for vehicle research?
Yes, our website features inventory browsing, payment calculators, and detailed model comparisons for informed decision-making.
What areas does Bertera Subaru serve?
We serve Hartford, New Haven, Waterbury, Danbury, and surrounding Connecticut communities with delivery options available.
Videos
Reviews (7)
Jessica Jess Patras
Jun 15, 2022
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We ended up buying a new Subaru recently from Bertera and had a great experience. We actually chose to purchase the car from Bertera for a few reasons (yes, we went to other dealerships as well), which included the fact that they had the car that we wanted available (which is impressive during these covid 19 times of shortage) and also received discounts from being a Costco member. Lucas got the sale completed quickly because I had an appointment I had to get to and showed us all the "bells and whistles" on the new car when we picked it up. We are loving the new vehicle. Thanks for everything Bertera Subaru!
Mj Zanolli
May 19, 2022
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We just recently purchased a Subaru Legacy from Bertara. Our salesman Vinnie was exceptional at helping me find the right vehicle to meet our needs. Our 4 K9s were looking for a smooth ride with plenty of room and an easy jump into the back. They absolutely love the sun woof! Thanks again.
Adam Gates
Apr 23, 2022
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The car buying experience with Bertera Subaru was easy, pleasant, and enjoyable. It's nice to have a conversation with someone at a dealership and not feel pressured. Thank you for actually making me feel important. Christian was very friendly and answered any questions I had, always with a smile. There are other Subaru dealerships around, but Bertera earned my business and made me a loyal customer for life.
Lani Lewis
Apr 06, 2022
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I had a great experience at Subaru Hartford. They were a bit of a drive for me but it ended up being well worth my while. I love the dog friendly atmosphere! One thing I wish they did was ride along with you for the test drive and explain the details of the car. All in all I am glad I am a new Subaru owner. The car drives really good, I love how it has a low profile. As a short person I can reach the roof with out a ladder.
This will make packing for our annual camping trip a lot easier. Some of the safety features are a bit annoying, but I figured out how to turn them off. Best saved for long car rides and when you feel sleepy. WHERE IS THE AWD!?!? I plan to make an appointment with my local Subaru to have them explain the car as well as put the security locks on the tires. The locks where handed to me to figure out how to put them on the tires?
This will make packing for our annual camping trip a lot easier. Some of the safety features are a bit annoying, but I figured out how to turn them off. Best saved for long car rides and when you feel sleepy. WHERE IS THE AWD!?!? I plan to make an appointment with my local Subaru to have them explain the car as well as put the security locks on the tires. The locks where handed to me to figure out how to put them on the tires?
Ines Hull
Jan 28, 2022
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My experience at Bertera Subaru in Hartford was amazing. My salesperson Lucas was outstanding. He was so friendly and not pushy like some Car salespersons who just want to make a sale. He showed my every new feature and explained it to me on my new 2021 Subaru crosstrek. Lucas even got me driving home in my new vehicle the same day which really surprised me because my appointment was so late in the day. I am so happy that I went to Bertera Subaru! I will recommend anyone I know looking to buy a vehicle to go to Bertera Subaru in Hartford and to ask for Lucas! I love my new Subaru! Thank you Lucas!
Stephen Anderson
Jan 15, 2022
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I looked for new cars since before the pandemic started and finally pulled the trigger with Lucas at Bertera Subaru Of Hartford this past week. I had a very good experience and enjoyed the car buying process with their staff. Lucas was very responsive to my questions, helped walk me through the process when I had my own financing, and helped me get acquainted with my car after buying. One of the best car buying experiences I've had. Highly recommend this place.
Alan Chan
Jan 10, 2022
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I've just purchased a 2022 Forester Sport from Vinnie T at Bertera Subaru. And that's the third car I have purchased from the dealership. Throughout the entire process, Vinnie is professional, courteous, organized, helpful, not pushy, and took time to search through what's available for the vehicle I was looking for in general. He's also very responsive via text, email, or phone when it comes to communication.
During the delivery of my new vehicle, he took time to explain the features I needed to know. This shows that he truly cares about the relationship with his customers, not just the sale. My experience dealing with Vinnie and everyone I encountered have been positive and wonderful comparing to other dealerships. Overall, I highly recommend Vinnie and Bertera Subaru.
During the delivery of my new vehicle, he took time to explain the features I needed to know. This shows that he truly cares about the relationship with his customers, not just the sale. My experience dealing with Vinnie and everyone I encountered have been positive and wonderful comparing to other dealerships. Overall, I highly recommend Vinnie and Bertera Subaru.
