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Business Details
Your Trusted Auto Dealership in East Windsor, CT
North Bay Imports has been a family-owned and operated business for over four decades, specializing in the automotive industry. Our dealership operates on a high-volume, low-profit model, enabling us to offer luxury vehicles at competitive prices by leveraging our strong relationships with Mercedes Benz Financial Services and VW Credit/Audi Financial Services. As a significant wholesale buyer, we pass our purchasing power directly to retail customers, providing vehicles directly from manufacturers or off-lease programs.

Every vehicle undergoes a rigorous mechanical and cosmetic inspection before delivery, ensuring at least 40% remaining wear and tear components, along with a 60-day/3,000-mile guarantee and remaining factory warranties. Our commitment to customer satisfaction extends beyond the sale, with dedicated support for resolving any post-purchase concerns promptly and professionally.
Services
Pre-Owned Vehicles Electric Vehicles Financing Options Service Center Parts Department
Highlights and features
  • We offer over 40 years of automotive industry expertise with strategic manufacturer partnerships.
  • Our vehicles undergo rigorous mechanical and cosmetic inspections before delivery.
  • We provide a 60-day/3,000-mile guarantee on all pre-owned vehicles.
  • Our high-volume purchasing power enables competitive luxury vehicle pricing.
  • We maintain transparent vehicle condition disclosures with remaining factory warranties.
Services
Pre-Owned Vehicles
We offer a wide selection of luxury pre-owned vehicles sourced directly from manufacturers and off-lease programs. Our inventory includes premium brands like Audi and BMW with comprehensive inspection reports. Customers benefit from competitive pricing made possible through our strategic wholesale partnerships and high-volume purchasing power.
Electric Vehicles
Our electric vehicle inventory features the latest models including Audi RS e-tron GT and BMW PHEV options. All electric vehicles maintain remaining factory warranties and come with charging accessories. We provide expert guidance on EV ownership benefits and charging infrastructure compatibility during the purchasing process.
Financing Options
We offer comprehensive financing solutions through multiple lending partners to accommodate various credit profiles. Our finance center provides transparent pricing with no hidden fees, including conveyance fee disclosures. Customers can complete pre-approval applications online or receive personalized financing plans at our dealership.
Service Center
Our certified technicians provide maintenance and repair services for both new and pre-owned vehicles. The service department offers appointments during extended weekday hours with complimentary vehicle inspections. We maintain factory-grade tools and diagnostic equipment to ensure proper vehicle care.
Vehicle Certification
Our certification process includes 40% remaining wear-and-tear components, complete documentation packages, and 60-day/3,000-mile guarantees. Certified vehicles retain applicable manufacturer warranties with full disclosure of service history. This program ensures customers receive thoroughly inspected luxury vehicles with ongoing support.
Questions
What types of vehicles do you offer?
We specialize in luxury pre-owned vehicles and electric vehicles from premium brands including Audi and BMW.
Do you offer financing options?
Yes, we provide multiple financing solutions through various lending partners for both new and pre-owned vehicle purchases.
What are your service department hours?
Our service center operates Monday-Friday 8:00AM-5:00PM and is closed on weekends.
How do you inspect vehicles?
Every vehicle undergoes rigorous mechanical and cosmetic inspections with remaining 40% wear-and-tear components verified.
Reviews (4)
Isaiah
Jun 18, 2022 Report
I first went in to "window shop". My car died in the parking lot. Without hesitation the owner came out to jump my car without even asking me a question. They were also VERY BUSY. I went back later in the afternoon and bought a car. I cannot express enough the professional experience I was given from top to bottom, beginning to end. That's not all. My favorite part, the owner literally told me that when I drive off the lot, he doesn't want to see me again. meaning the car will be SO prestine and mechanically sound, I won't need to return.

It was. For kicks, they put 4 brand new tires, 4 all weather floor mats, and all new brakes, pads, rotors etc. any other dealer would have done NONE of this, and covered up the issues. Above and beyond professionalism. Hands downn the very best dealership I've ever been to.
All Things G.
Jun 13, 2022 Report
I had the pleasure of working with Tiffany. (2015 BMW 428i XDRIVE) Right off the bad i was greeted by everyone offering me help on anything at all, which was a surprise because it's been a very long time since I received such good vibes before even speaking to someone about options I'm interested in. I test drove 2/3 of my choices and knew as soon as i got in the second one. I left a deposit and she gave quick breakdowns on the monthly payments based on the full down payment I decided.

She wasn't too aggressive pushing me a buy a car I didn't feel absolutely right choosing, she just gave recommendations and gave me specific info and features that would fit what I'm looking for. You can't go wrong with anyone at this dealership. They are amazing to work with. They you feel like you're buying a quality car off one of your friends! PLEASE TAKE THIS REVIEW VERY SERIOUSLY AND GIVE THEM A CHANCE. THANK ME LATER BECAUSE I'M BEYOND HAPPY WITH MY EXPERIENCE THERE!
Ronald King
Jun 10, 2022 Report
They made to whole shopping experience simple and carefree. Jackson is the best. I have bought many cars and North Bay Imports is the best. Love my new Audi. Thanks to everyone at North Bay for the great experience. Ronald King
Nick Brenchak
May 17, 2022 Report
Can't recommend this place enough. The entire team here helped me in every way they could and made this often stressful process, an enjoyable one. I called about a hundred times with a million different questions and they handled each one patiently and professionally. Jackson and Dave will make sure you're well informed and take care of whatever you need. Couldn't be happier with my experience at North Bay.